Vol. 5 No. 2 (2021)
Articles

Need of Human Resources in Production

Published 2022-03-03

Keywords

  • Competition, Development, Human, Management, Organization, Product

Abstract

In life, it is usually easier to say ‘no’ than ‘yes’, but in product development, the opposite is more likely true — it’s hard to turn down a major customer asking you to add more features to your product or asking you a new model product (Silverthorne, 2007). Despite substantial prior research on new product success, there are still high failure rates (Gima, 1996). In response to the competitive pressures to meet the expectation of the customers, companies are focusing on reengineering of operations – covering all the areas. This necessitates a network, one that spans the gamut of enterprise functions from new product design to new product development – from concept proto manufacturing to mass production readiness – and includes supplier selection, process design, validation, and stabilisation, as well as mass production ordering, raw material receipt, transformation into intermediate goods, and final product delivery to customers via a distribution system. Improving performance in new product development has become one of the critical issues for gaining competitive advantages for companies (Cai, Liu, Xiao, & Liu, 2009). Design, development, testing, buying, quality, production, plant engineering, finance, and human resource divisions must all work together to ensure efficiency. Providing quick and quality responses to new product development events requires the coordination of multiple functions across the enterprise (Fox et al.,1993). This paper is an attempt in examining the factors that a development engineer should possess when inducted as techno-commercial for new product development in automobile industry.