Vol. 5 No. 2 (2021)
Articles

Preference of Businessmen for Just Dial Search Engine Versus Other Business Listing Sites

Published 2021-09-22

Abstract

The paper examines the preference of businessmen for Just Dial search engine in comparison with other business listing sites on the basis of difference in their incomes. The data has been collected through questionnaire. A convenience sample of 180 businessmen from Moradabad city was recruited for the study. Chi square test has been used for analysis of data. Results of the research confirmed our assumption that there is no difference in the preference of businessmen of different income groups for Just Dial business listing site in comparison with other business listing sites.