A Study On Women Entrepreneurship – Motivational, Encouraging And Financial Supports In Msme In Chennai

Abstract

Women are acknowledged as great entrepreneurs in the modern day because of their great drive, traits, and talents for great economic growth. We propose to explore the elements that influence the success of women entrepreneurs in Pakistan because of their significant contribution to economic growth. Data was gathered from 181 registered SMEs in Pakistan using standardized questionnaires. A conceptual model is created, and analysis is performed using SPSS and AMOS software. Internal elements such as the desire for accomplishments, risk-taking, and self-confidence, as well as external elements such as economic and socio-cultural variables, have a positive and substantial impact on the performance of women-owned businesses, according to the findings. Small and Medium Enterprises Development Authority (SMEDA), policymakers, and practitioners could use this study to encourage women entrepreneurs to operate their firms for the long term by offering a range of incentives and supports connected to those internal and external elements. Numerous studies have been undertaken to examine the influence of various variables on women's entrepreneurial success, but our research focused on several psychological, cultural, and religious aspects that are still largely unexplored, particularly in Pakistan. The new research further adds to the previous literature by providing actual data.