Vol. 5 No. 2 (2021)
Articles

The Impact of online shoppers to price and quality: a survey study in Delhi-NCR

Published 2021-07-24 — Updated on 2021-07-24

Versions

Abstract

Online shopping has obtained very important position in the 21 st century as most of the people are busy, loaded with hectic schedule. In such a situation online shopping became the easiest and most suitable mode for their shopping. Internet has changed the way of consumer's store, and has rapidly developed into a global perspective. An online shop arouses the physical similarity of buying products as well as services from internet shop and this process of shopping is called business-to-consumer online shopping. This paper examines the behavior and perception of online customers in Delhi – NCR Region.

The paper will focus on gauging consumer voice regarding the selection of banks. Random sampling will be used to collect responses from a well-structured questionnaire. SPSS will be used to do the study. The primary focus of this research would be on the actions of customers who buy online. This study would be useful to market analysts studying customer behavior in the e-commerce industry.